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that while diversifying audiences is essential, it does not impact of your nonprofit’s work.
singularly address the fiscal challenges faced by these The landscape of nonprofit arts organizations contin-
organizations, indicating a need for ongoing dialogue ues to evolve, with sustainability emerging as a multifac-
with community interests and increased philanthropic eted challenge that demands innovation, flexibility, and
support. strategic planning. As organizations adapt to shifting cul-
In addition to audience engagement, case studies tural, economic, and regulatory pressures, they must di-
also examine the utilization of qualitative metrics to versify revenue streams, foster community partnerships,
capture the human side of program impact. These and embrace new technologies to ensure long-term via-
metrics provide context, nuance, and personal perspec- bility. By focusing on mission-driven goals, maintaining
tives that complement quantitative measures, helping financial resilience, and integrating inclusive, eco-friend-
nonprofits articulate the transformative changes their ly practices, nonprofits can thrive despite ongoing chal-
programs foster. For example, feedback and testimoni- lenges. Ultimately, sustainability is not just about surviv-
als from participants in music programs can provide ing; it’s about positioning these organizations to fulfill
subjective evidence of impact, enriching the under- their artistic missions and strengthen their connections
standing of how these initiatives resonate within the with the communities they serve for years to come.
community and contribute to the broader goals of sus-
tainability. 16 Jack A. Cleghorn is the choirmaster and organist and
St. Paul’s Episcopal Church and ACDA national R&R
coordinator for lifelong choirs.
Emerging Trends
As the landscape of nonprofit music organizations
evolves, several key trends are emerging that will shape NOTES
our approach to longevity. One of the most significant
trends is the increasing reliance on technology. Non- 1 Dounia Chatto, “Sustaining Your NGO’s Mission: A Road-
profits are adopting digital fundraising tools and social map to Financial Sustainability,” Humentum, May 3, 2023,
media platforms to enhance operations, engage do- humentum.org/blog-media/sustaining-your-ngos-mission-
nors, and communicate more effectively. The ability a-roadmap-to-financial-sustainability/.
17
to host virtual events, such as galas and art auctions, 2 Francie Ostrower, “Why Is It Important That We Continue?
expands outreach beyond local communities, allowing Some Nonprofit Arts Organizations Rethink Their Value
organizations to connect with a broader audience and in Challenging Times,” October 1, 2021, https://doi.
generate funds while maintaining social distancing. org/10.59656/a-ad6852.001. Accessed February 4, 2025.
This technological adoption not only facilitates fund- 3 Ibid.
raising but also helps in building a loyal support base 4 Ria N., “Nonprofit Sustainability: How to Plan for Long-
by improving engagement and awareness. Term Success,” Missio, June 12, 2023, www.missio.io/
Beyond technological integrations is the necessity for blog/nonprofit-sustainability-how-to-plan-for-long-term-
organizations to align their programs with the evolving success.
needs of the community. Adapting our initiatives to re- 5 Sedale Turbovsky, “Maximizing Funding for Nonprofit
main relevant and impactful resonates with those we Organizations: A Comprehensive Guide,” Opengrants.io,
serve. Therein, ethical considerations and a focus on September 15, 2024, opengrants.io/maximizing-funding-
diversity are paramount for sustainability in nonprof- for-nonprofit-organizations-a-comprehensive-guide-2/.
it music organizations. There is a growing awareness 6 Emma Gold, Delaney Smith, Caroline Farrell, “New Re-
of the importance of incorporating diverse voices and port Illuminates Complicated Relationship between
perspectives within organizations, both in staffing and Audience-Building Strategies and Financial Health in
programming. Emphasizing equity and inclusivity will the Performing Arts,” Wallace Foundation, February 21,
strengthen community ties while enhancing the overall 2024, wallacefoundation.org/new-report-illuminates-

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