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The Business of Composing, Part 2 - Licensing




          performance royalties the next quarter. 6           are now much better established than they were even
            ASCAP also has license agreements with Twitch, In-  5-10 years ago. Our best advice for any composer is to
          stagram, TikTok, etc, so posts/plays of your music on   register as a writer member with a PRO of your choice,
          these platforms can also eventually trigger some per-  and be sure your works are all in their system—this one
          formance royalty payments from ASCAP if your music   simple move can capture performance royalties from
          can be identified through a registered recording. Other   live performances, interactive streams, and non-inter-
          platforms (e.g., Vimeo and Twitter) have not currently   active  streams! The U.S.-based  PROs have  relation-
          reached agreements for licensing.                   ships with their counterparts around the world, as well;
            CD  Baby  and  other  similar  distributors  also  offer   so registering with one will help performance royalties
          other monetization options for self-owned albums:   to be collected around  the world, should  live perfor-
                                                              mances happen overseas. If there are widely-played re-
          - A Facebook Monetization program similar to You-   cordings of your music on Apple Music or Spotify, we
          Tube’s Content ID program (with, unfortunately, the   recommend talking to your publisher to be sure those
          same heavy  limitations on eligibility).  If you opt  in   works  are registered with The MLC, or if you self-
          and have eligible recordings, CD Baby will collect and   publish, register your publisher entity and your works
          distribute sound recording earnings for the recording   directly with The MLC.
          owner from Facebook.                                  If you want to do less of this work yourself, there are
                                                              third-party administrators/advocates available for hire
          - The publisher’s side of revenue for Facebook can only   such as Songtrust, Harry Fox Agency, Sentric, etc, who
          be collected through CD Baby Pro Publishing (or the   will track and collect the royalties mentioned above (as
          few large companies that have rights management ac-  well as international performance royalties) in exchange
          count with Facebook (e.g,. BMG, Kobalt,  Songtrust,   for a registration fee and/or a cut of your royalties. This
          etc).  However, these  options would,  again, only be   may be worthwhile for self-publishing composers with
          available if you don’t already have a publisher collect-  enough music being recorded and distributed digitally,
          ing other revenue or administering other rights for your   and/or complicated situations. Individual companies’
          work; this is likely not the case for most choral compos-  policies/applications may vary with respect to adminis-
          ers publishing or self-publishing their work. 7     tering certain rights but not all rights, which may make
                                                              them unfeasible for composers who already have one
          - A Sync Licensing program which makes your music   or more publishers administering certain rights to their
          available to music licensors looking for music to use as   published pieces, or who self-administer their rights for
          soundtracks to videos; if they select your music, CD   self-published works. Talk to  these  companies about
          Baby negotiates an upfront fee on your behalf and pays   your options, if interested.
          you 60% of that fee. Most sync usages also result in   We also hope that conductors will better understand
          performance royalties as well.                      the importance of securing licensing to support com-
                                                              posers, including a blanket performance license from
                                                              PROs (and  accurate  reporting  of  their  performed
                            Conclusion                        repertoire) as well as mechanical licensing for CDs or
            We’d like to reiterate: the revenue streams mentioned   download sales. For recordings posted  to  streaming
          here are not get-rich-quick situations for most choral   DSPs, a simple heads-up to the composer about your
          composers. Significant visibility and large play-counts   recording can help  the  composer (and/or  their  pub-
          are needed to generate significant revenue. However,   lisher) track down that revenue as well.
          some of these revenue streams can add up to amounts   Thank you to all the choral conductors who support
          that make the effort worthwhile, if your music is getting   new music from living composers, and to all the com-
          significant plays and posts.                        posers making new music. We hope these articles clarify
            The digital landscape is constantly evolving; but the   your options and point you toward success in the busi-
          collection mechanisms through PROs and The MLC      ness of composing!


          44      CHORAL JOURNAL  March/April 2023                                              Volume 63  Number 7
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